Great Western Works

A new destination rebrand

Great Western Works is a re-imagined place of culture and commerce, created from the historic buildings of Swindon’s world famous railway yards.  This regeneration zone requires a bold vision which will signify innovation and creativity, attracting new start ups and businesses to the region.  My intention for the identity was to create clean lines that were timeless. The lower “W” in the identity resembles railway tracks and this element is also featured across all sub-brands. This allows a consistent language which become synonymous with the GWW brand.